MI.Business Console

for Berlin-Chemie

Update: 30.05.2022

Last week: 20 week 2022 (16.05.2022 - 22.05.2022)

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	155 204	0.8%	6.1%	0.1	31 880 712	0.4%	5.6%	0.1	-0.5%
YTD	5 064 050	63.3%	6.2%	1.4	999 178 264	93.2%	5.9%	1.7	25.9%
MAT	15 231 150	69.0%	6.8%	2	2 772 638 566	100.2%	6.3%	2.1	19.4%
DEXALGIN
WoW	34 590	-5.3%	0.8%	0	14 636 225	-5.8%	2.1%	0	-6.7%
YTD	814 841	39.9%	0.8%	0.1	334 417 169	52.0%	2.1%	0.3	22.0%
MAT	2 071 179	5.5%	0.7%	0	815 293 514	12.6%	2.0%	0	6.3%
ESPUMISAN (ADULTS)
WoW	84 807	-3.5%	61.2%	0.6	43 427 591	-3.8%	67.4%	0.8	-4.5%
YTD	2 078 295	12.8%	63.5%	-11.5	1 043 304 885	29.2%	70.6%	-8.7	33.3%
MAT	5 518 258	12.8%	67.2%	-5.3	2 660 231 144	29.1%	74.5%	-3.8	21.7%
ESPUMISAN BABY
WoW	26 488	-2.3%	44.9%	0.6	16 689 193	-2.2%	55.2%	0.3	-3.5%
YTD	605 856	-1.7%	48.0%	-3.8	370 112 290	4.2%	59.4%	-6.3	6.1%
MAT	1 652 717	-5.8%	48.6%	-0.1	986 607 879	3.5%	60.8%	0.2	-5.5%
FASTUM
WoW	19 616	0.7%	0.6%	0	10 090 777	-2.3%	1.4%	0	-3.4%
YTD	471 832	-9.7%	0.7%	-0.1	237 109 029	-0.6%	1.7%	-0.3	5.9%
MAT	1 334 153	-11.2%	0.7%	-0.1	638 729 945	-3.6%	1.7%	-0.2	1.6%
IODOMARIN
WoW	40 662	16.5%	5.5%	1	8 002 681	18.4%	7.9%	1.5	-5.4%
YTD	1 082 904	13.4%	7.4%	0.7	202 527 628	12.6%	9.2%	0.5	3.0%
MAT	3 273 660	16.0%	8.1%	1.6	605 569 146	15.6%	11.1%	2.1	-7.3%
LIOTON
WoW	24 589	-6.2%	2.5%	0	25 608 214	-8.2%	4.6%	0	-6.5%
YTD	568 135	3.5%	2.9%	0	565 712 012	30.6%	5.2%	0.1	2.5%
MAT	1 711 696	-0.9%	3.2%	0	1 535 417 901	17.4%	5.7%	0.1	-1.4%
MEZYM
WoW	371 074	-1.8%	29.4%	1.6	58 069 371	-2.7%	21.3%	1	-7.1%
YTD	8 786 115	31.7%	30.5%	3.9	1 344 454 178	43.7%	21.9%	1.7	14.9%
MAT	22 871 509	23.9%	30.4%	3.6	3 316 822 320	28.9%	22.3%	1.5	9.1%
MIG 400
WoW	159 488	-4.5%	3.9%	0.1	19 018 315	-5.7%	2.7%	0	-6.7%
YTD	3 521 572	24.7%	3.4%	0.1	411 640 428	27.4%	2.6%	0	22.0%
MAT	10 589 036	21.1%	3.7%	0.5	1 205 156 321	23.1%	3.0%	0.2	6.3%
PROSTAMOL
WoW	26 521	-3.9%	18.1%	0.8	38 047 875	-5.2%	20.5%	0.8	-8.3%
YTD	758 517	-1.7%	20.7%	-3.2	1 068 273 153	11.9%	23.5%	-3.7	13.6%
MAT	2 127 186	0.3%	23.1%	-1	2 813 535 102	8.6%	25.8%	-2.1	4.9%
RESPERO MYRTOL
WoW	16 523	-7.2%	7.0%	0.1	8 072 691	-7.8%	7.0%	0.2	-8.2%
YTD	600 242	298.0%	9.6%	6.8	278 465 002	281.2%	9.3%	6.1	14.2%
MAT	1 196 241	114.0%	7.7%	3.5	550 290 634	100.0%	7.7%	2.6	17.9%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	5 064 050	63.3%	6.2%	1.4	999 178 264	93.2%	5.9%	1.7	25.9%
DEXALGIN	814 841	39.9%	0.8%	0.1	334 417 169	52.0%	2.1%	0.3	22.0%
ESPUMISAN (ADULTS)	2 078 295	12.8%	63.5%	-11.5	1 043 304 885	29.2%	70.6%	-8.7	33.3%
ESPUMISAN BABY	605 856	-1.7%	48.0%	-3.8	370 112 290	4.2%	59.4%	-6.3	6.1%
FASTUM	471 832	-9.7%	0.7%	-0.1	237 109 029	-0.6%	1.7%	-0.3	5.9%
IODOMARIN	1 082 904	13.4%	7.4%	0.7	202 527 628	12.6%	9.2%	0.5	3.0%
LIOTON	568 135	3.5%	2.9%	0	565 712 012	30.6%	5.2%	0.1	2.5%
MEZYM	8 786 115	31.7%	30.5%	3.9	1 344 454 178	43.7%	21.9%	1.7	14.9%
MIG 400	3 521 572	24.7%	3.4%	0.1	411 640 428	27.4%	2.6%	0	22.0%
PROSTAMOL	758 517	-1.7%	20.7%	-3.2	1 068 273 153	11.9%	23.5%	-3.7	13.6%
RESPERO MYRTOL	600 242	298.0%	9.6%	6.8	278 465 002	281.2%	9.3%	6.1	14.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	15 231 150	69.0%	6.8%	2	2 772 638 566	100.2%	6.3%	2.1	19.4%
DEXALGIN	2 071 179	5.5%	0.7%	0	815 293 514	12.6%	2.0%	0	6.3%
ESPUMISAN (ADULTS)	5 518 258	12.8%	67.2%	-5.3	2 660 231 144	29.1%	74.5%	-3.8	21.7%
ESPUMISAN BABY	1 652 717	-5.8%	48.6%	-0.1	986 607 879	3.5%	60.8%	0.2	-5.5%
FASTUM	1 334 153	-11.2%	0.7%	-0.1	638 729 945	-3.6%	1.7%	-0.2	1.6%
IODOMARIN	3 273 660	16.0%	8.1%	1.6	605 569 146	15.6%	11.1%	2.1	-7.3%
LIOTON	1 711 696	-0.9%	3.2%	0	1 535 417 901	17.4%	5.7%	0.1	-1.4%
MEZYM	22 871 509	23.9%	30.4%	3.6	3 316 822 320	28.9%	22.3%	1.5	9.1%
MIG 400	10 589 036	21.1%	3.7%	0.5	1 205 156 321	23.1%	3.0%	0.2	6.3%
PROSTAMOL	2 127 186	0.3%	23.1%	-1	2 813 535 102	8.6%	25.8%	-2.1	4.9%
RESPERO MYRTOL	1 196 241	114.0%	7.7%	3.5	550 290 634	100.0%	7.7%	2.6	17.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	155 204	0.8%	6.1%	0.1	31 880 712	0.4%	5.6%	0.1	-0.5%
DEXALGIN	34 590	-5.3%	0.8%	0	14 636 225	-5.8%	2.1%	0	-6.7%
ESPUMISAN (ADULTS)	84 807	-3.5%	61.2%	0.6	43 427 591	-3.8%	67.4%	0.8	-4.5%
ESPUMISAN BABY	26 488	-2.3%	44.9%	0.6	16 689 193	-2.2%	55.2%	0.3	-3.5%
FASTUM	19 616	0.7%	0.6%	0	10 090 777	-2.3%	1.4%	0	-3.4%
IODOMARIN	40 662	16.5%	5.5%	1	8 002 681	18.4%	7.9%	1.5	-5.4%
LIOTON	24 589	-6.2%	2.5%	0	25 608 214	-8.2%	4.6%	0	-6.5%
MEZYM	371 074	-1.8%	29.4%	1.6	58 069 371	-2.7%	21.3%	1	-7.1%
MIG 400	159 488	-4.5%	3.9%	0.1	19 018 315	-5.7%	2.7%	0	-6.7%
PROSTAMOL	26 521	-3.9%	18.1%	0.8	38 047 875	-5.2%	20.5%	0.8	-8.3%
RESPERO MYRTOL	16 523	-7.2%	7.0%	0.1	8 072 691	-7.8%	7.0%	0.2	-8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

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VALUE & VOLUME DYNAMICS

VOLUME

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VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

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SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

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SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

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SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

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SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 TABS TUNIC 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 TABS TUNIC 400 MG #10"

SKU #2

## [1] "MIG 400 TABS TUNIC 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

---

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

---

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

RESPERO MYRTOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

---

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

---

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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