for Berlin-Chemie

Update: 30.05.2022

Last week: 20 week 2022 (16.05.2022 - 22.05.2022)


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 155 204 0.8% 6.1% 0.1 31 880 712 0.4% 5.6% 0.1 -0.5%
YTD 5 064 050 63.3% 6.2% 1.4 999 178 264 93.2% 5.9% 1.7 25.9%
MAT 15 231 150 69.0% 6.8% 2 2 772 638 566 100.2% 6.3% 2.1 19.4%
DEXALGIN
WoW 34 590 -5.3% 0.8% 0 14 636 225 -5.8% 2.1% 0 -6.7%
YTD 814 841 39.9% 0.8% 0.1 334 417 169 52.0% 2.1% 0.3 22.0%
MAT 2 071 179 5.5% 0.7% 0 815 293 514 12.6% 2.0% 0 6.3%
ESPUMISAN (ADULTS)
WoW 84 807 -3.5% 61.2% 0.6 43 427 591 -3.8% 67.4% 0.8 -4.5%
YTD 2 078 295 12.8% 63.5% -11.5 1 043 304 885 29.2% 70.6% -8.7 33.3%
MAT 5 518 258 12.8% 67.2% -5.3 2 660 231 144 29.1% 74.5% -3.8 21.7%
ESPUMISAN BABY
WoW 26 488 -2.3% 44.9% 0.6 16 689 193 -2.2% 55.2% 0.3 -3.5%
YTD 605 856 -1.7% 48.0% -3.8 370 112 290 4.2% 59.4% -6.3 6.1%
MAT 1 652 717 -5.8% 48.6% -0.1 986 607 879 3.5% 60.8% 0.2 -5.5%
FASTUM
WoW 19 616 0.7% 0.6% 0 10 090 777 -2.3% 1.4% 0 -3.4%
YTD 471 832 -9.7% 0.7% -0.1 237 109 029 -0.6% 1.7% -0.3 5.9%
MAT 1 334 153 -11.2% 0.7% -0.1 638 729 945 -3.6% 1.7% -0.2 1.6%
IODOMARIN
WoW 40 662 16.5% 5.5% 1 8 002 681 18.4% 7.9% 1.5 -5.4%
YTD 1 082 904 13.4% 7.4% 0.7 202 527 628 12.6% 9.2% 0.5 3.0%
MAT 3 273 660 16.0% 8.1% 1.6 605 569 146 15.6% 11.1% 2.1 -7.3%
LIOTON
WoW 24 589 -6.2% 2.5% 0 25 608 214 -8.2% 4.6% 0 -6.5%
YTD 568 135 3.5% 2.9% 0 565 712 012 30.6% 5.2% 0.1 2.5%
MAT 1 711 696 -0.9% 3.2% 0 1 535 417 901 17.4% 5.7% 0.1 -1.4%
MEZYM
WoW 371 074 -1.8% 29.4% 1.6 58 069 371 -2.7% 21.3% 1 -7.1%
YTD 8 786 115 31.7% 30.5% 3.9 1 344 454 178 43.7% 21.9% 1.7 14.9%
MAT 22 871 509 23.9% 30.4% 3.6 3 316 822 320 28.9% 22.3% 1.5 9.1%
MIG 400
WoW 159 488 -4.5% 3.9% 0.1 19 018 315 -5.7% 2.7% 0 -6.7%
YTD 3 521 572 24.7% 3.4% 0.1 411 640 428 27.4% 2.6% 0 22.0%
MAT 10 589 036 21.1% 3.7% 0.5 1 205 156 321 23.1% 3.0% 0.2 6.3%
PROSTAMOL
WoW 26 521 -3.9% 18.1% 0.8 38 047 875 -5.2% 20.5% 0.8 -8.3%
YTD 758 517 -1.7% 20.7% -3.2 1 068 273 153 11.9% 23.5% -3.7 13.6%
MAT 2 127 186 0.3% 23.1% -1 2 813 535 102 8.6% 25.8% -2.1 4.9%
RESPERO MYRTOL
WoW 16 523 -7.2% 7.0% 0.1 8 072 691 -7.8% 7.0% 0.2 -8.2%
YTD 600 242 298.0% 9.6% 6.8 278 465 002 281.2% 9.3% 6.1 14.2%
MAT 1 196 241 114.0% 7.7% 3.5 550 290 634 100.0% 7.7% 2.6 17.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 5 064 050 63.3% 6.2% 1.4 999 178 264 93.2% 5.9% 1.7 25.9%
DEXALGIN 814 841 39.9% 0.8% 0.1 334 417 169 52.0% 2.1% 0.3 22.0%
ESPUMISAN (ADULTS) 2 078 295 12.8% 63.5% -11.5 1 043 304 885 29.2% 70.6% -8.7 33.3%
ESPUMISAN BABY 605 856 -1.7% 48.0% -3.8 370 112 290 4.2% 59.4% -6.3 6.1%
FASTUM 471 832 -9.7% 0.7% -0.1 237 109 029 -0.6% 1.7% -0.3 5.9%
IODOMARIN 1 082 904 13.4% 7.4% 0.7 202 527 628 12.6% 9.2% 0.5 3.0%
LIOTON 568 135 3.5% 2.9% 0 565 712 012 30.6% 5.2% 0.1 2.5%
MEZYM 8 786 115 31.7% 30.5% 3.9 1 344 454 178 43.7% 21.9% 1.7 14.9%
MIG 400 3 521 572 24.7% 3.4% 0.1 411 640 428 27.4% 2.6% 0 22.0%
PROSTAMOL 758 517 -1.7% 20.7% -3.2 1 068 273 153 11.9% 23.5% -3.7 13.6%
RESPERO MYRTOL 600 242 298.0% 9.6% 6.8 278 465 002 281.2% 9.3% 6.1 14.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 15 231 150 69.0% 6.8% 2 2 772 638 566 100.2% 6.3% 2.1 19.4%
DEXALGIN 2 071 179 5.5% 0.7% 0 815 293 514 12.6% 2.0% 0 6.3%
ESPUMISAN (ADULTS) 5 518 258 12.8% 67.2% -5.3 2 660 231 144 29.1% 74.5% -3.8 21.7%
ESPUMISAN BABY 1 652 717 -5.8% 48.6% -0.1 986 607 879 3.5% 60.8% 0.2 -5.5%
FASTUM 1 334 153 -11.2% 0.7% -0.1 638 729 945 -3.6% 1.7% -0.2 1.6%
IODOMARIN 3 273 660 16.0% 8.1% 1.6 605 569 146 15.6% 11.1% 2.1 -7.3%
LIOTON 1 711 696 -0.9% 3.2% 0 1 535 417 901 17.4% 5.7% 0.1 -1.4%
MEZYM 22 871 509 23.9% 30.4% 3.6 3 316 822 320 28.9% 22.3% 1.5 9.1%
MIG 400 10 589 036 21.1% 3.7% 0.5 1 205 156 321 23.1% 3.0% 0.2 6.3%
PROSTAMOL 2 127 186 0.3% 23.1% -1 2 813 535 102 8.6% 25.8% -2.1 4.9%
RESPERO MYRTOL 1 196 241 114.0% 7.7% 3.5 550 290 634 100.0% 7.7% 2.6 17.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 155 204 0.8% 6.1% 0.1 31 880 712 0.4% 5.6% 0.1 -0.5%
DEXALGIN 34 590 -5.3% 0.8% 0 14 636 225 -5.8% 2.1% 0 -6.7%
ESPUMISAN (ADULTS) 84 807 -3.5% 61.2% 0.6 43 427 591 -3.8% 67.4% 0.8 -4.5%
ESPUMISAN BABY 26 488 -2.3% 44.9% 0.6 16 689 193 -2.2% 55.2% 0.3 -3.5%
FASTUM 19 616 0.7% 0.6% 0 10 090 777 -2.3% 1.4% 0 -3.4%
IODOMARIN 40 662 16.5% 5.5% 1 8 002 681 18.4% 7.9% 1.5 -5.4%
LIOTON 24 589 -6.2% 2.5% 0 25 608 214 -8.2% 4.6% 0 -6.5%
MEZYM 371 074 -1.8% 29.4% 1.6 58 069 371 -2.7% 21.3% 1 -7.1%
MIG 400 159 488 -4.5% 3.9% 0.1 19 018 315 -5.7% 2.7% 0 -6.7%
PROSTAMOL 26 521 -3.9% 18.1% 0.8 38 047 875 -5.2% 20.5% 0.8 -8.3%
RESPERO MYRTOL 16 523 -7.2% 7.0% 0.1 8 072 691 -7.8% 7.0% 0.2 -8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 TABS TUNIC 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 TABS TUNIC 400 MG #10"

SKU #2

## [1] "MIG 400 TABS TUNIC 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs